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The Simulation
黃金時段艾美獎獲獎者 Oculus/Pixar/AI 團隊建設類比法蘭西斯科 - AI 代理的家園。
三年前,似乎AI和故事的机会在於更高效、更便宜地製作電影。
但這並不是未來的真正方向:攝影並不是為了製作更便宜的畫作;電影也不是為了製作更便宜的戲劇。
實際上,兩年前就很明顯,這是一種新媒介——一種自我意識的媒介,具有智能,天生互動,能夠個性化和重混的可玩媒介。還有更多的東西等待我們去發現。
意識到這是一種新媒介,我們專注於模擬,讓角色栩栩如生,給他們家,讓AI講述自己的故事——而不是圖形。
回顧過去,專注於圖形以製作更便宜的VFX鏡頭和更便宜的電影,實際上是一種分心。
確實,投入到顛覆VFX行業的資金比VFX行業本身的規模還要多——市場無法支撐如此多的AIVFX初創公司。
如果你正在經營一家AI視頻初創公司,並且在為VFX和廣告專業人士花費越來越多的錢來獲得更好的圖形,請退後一步,看看這個媒介——它不僅僅是電影製作流程的一部分。你不能僅僅把這個東西擠壓成舊媒介的形狀。
讓我們不要專注於使用過去100年中最強大的技術來製作更便宜的皮克斯電影、更便宜的爆炸和更便宜的廣告。這太……無聊了!
目標需要轉變——從“便宜”轉向在這個新媒介中創作本土藝術作品和傑作。加入這場競賽!我們只能通過創作適合這個媒介的作品來真正探索它。
Runway明白這一點,Midjourney也明白,還有一些其他公司。
每個世紀只有幾種新媒介,你們都處於其中的中心。
遊戲開始。

Cristóbal Valenzuela8月17日 07:07
The more I meet people who've gone deep into generating AI media, the more I realize we're all reaching the same conclusion: this is a new medium. Not an evolution of something else. Something entirely new, the way photography and film were new.
To understand any medium, you need to look beyond its surface to its core. Some technologies merely augment existing mediums. Collapsible paint tubes changed painting but didn't invent a new medium. Others create completely new forms of expression. Optical lenses, light-sensitive chemicals, and mechanical shutters didn't improve painting. They weren't better brushes or richer pigments. They birthed photography. A medium that captures light itself rather than representing it through human interpretation.
Every new medium brings its own affordances, primitives, and possibilities. Its own audience. Its own generation of creators. When moving pictures first appeared, people saw them as recorded theater. They pointed cameras at stages and filmed plays. It took years of experimentation to discover what the medium actually enabled. Eisenstein discovered montage. That juxtaposing unrelated shots could create new meaning. Porter discovered continuity. That audiences could follow action across cuts. Someone finally moved the camera and changed everything.
Surface similarities deceive us. A painting and a photograph both arrange color and composition across a plane. But mastering paint means understanding pigments, brushes, mixing, color theory. Mastering photography means understanding lenses, shutter speed, aperture, light itself. Yes, composition knowledge transfers. Most knowledge doesn't.
When photography emerged, we made a critical error: we let painters judge it. Because on the surface it looked similar. They dissected this new form through the lens of their own medium, anchoring on what they knew. Predictably, they concluded photography would never match oil's texture, never capture color the way mixed pigments could. They were right and also completely missed the point. Photography wasn't trying to be painting. They were thinking by analogy, judging the new by the standards of the old.
I see this same mistake happening with AI media. Some filmmakers and photographers declare it will never achieve what their mediums achieve. They're right. That's not what this medium is about.
Judging AI purely through the lens of film is like painters judging photography purely through the lens of painting. The surface might look similar. Moving images, composed frames. The core is fundamentally different.
AI has its own affordances. Creation is asynchronous. At scale. It benefits from quantity. You navigate through latent space, sampling rather than capturing. You provide references that drive generation. You work in real time, watching possibilities emerge. Some knowledge from painting, film, and games transfers here. Most doesn't.
Mediums always influence each other. Photography didn't kill painting. It freed painting from documentation, letting it explore abstraction, impressionism, and the surreal. Each new medium changes what the others can become.
AI is the birth of a new medium of perception and expression. We're in the early days, still discovering AI's equivalent of montage, of the moving camera, of all those breakthrough moments that reveal what a medium actually is. The filmmakers judging it by film standards will miss what's actually happening. The painters missed photography. The theater critics missed cinema.
The only way we'll uncover what this medium can do is to stop judging it by what came before. Stop looking at the surface. Start experimenting with the core. We're not watching films evolve. We're watching something being born. This is a new medium
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