The more wealth I see created, the more I notice it happens when people can't STAND their reality anymore. Sometimes it's crisis like getting fired, divorced, diagnosed. But just as often it's that suffocating feeling of watching your potential die in meetings 😢 Making $300,000 at Google but knowing you're capable of building something that matters. Your life looks perfect on LinkedIn but you're screaming inside. Satisfied people don't usually start companies. They start companies when satisfaction becomes somehow unbearable. When you realize you're going to be 40, then 50, then dead, and all you did was optimize someone else's conversion rates and most of the stuff you worked on never got shipped anyways. That's when you quit the job and build the thing you've been sketching in notebooks during meetings. Not because something bad happened, but because "pretty good" is killing you slowly. Sometimes rock bottom pushes you. Sometimes the ceiling pulls you. Either way, the discomfort with where you are becomes stronger than the fear of where you're going. I remember the restfulness I felt when I worked as a PM at a big tech company. Life was great. Felt important because I was doing things "at scale". Pay was insane. People I'd meet at parties thought my job was cool. But deep down had restfulness. Whenever that happens, gotta tap into it. It's your intuition saying there's something more there. its your intuition saying "now's the time" This AI gold rush won't last forever. Happy building, my friend.