Thoughts on consumer crypto onboarding 1. Most consumers spend their free time on mobile, not desktop. 2. Most consumers prefer native apps over PWAs. 3. Most consumers do not have a pre-existing wallet. 4. Mobile deeplinks between apps are unreliable, especially on iOS. 5. Adding choices in onboarding flows reduces conversion. 6. World-class Web2 consumer apps typically onboard with a phone number, sometimes an email address. 7. If your core UX requires seamless onchain interactions, forcing users to switch to another app for each transaction—or expecting them to maintain spend permissions—will push most people back to Web2. 8. Consumers don’t care about standards; they care whether the app is entertaining, interesting, or solves an immediate problem. They’ll set up a new wallet/identity if it delivers on one of those. 9. To serve power users who want to bring their own wallet, build your app on an open protocol/data/API so others can create clients for them.