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very interesting experiment
earnings from content creation are just one part of what an account is worth imo
the other part is social capital / reputation (basically the intangibles)
there are tons of accounts that make $0 directly from content but could raise millions, close deals or move markets
that is actually be more valuable than raw earnings imo

10.8. klo 23.57
Runner (now infamously hilariously wrong about ETH) floating selling his account got me thinking….
What is the appropriate valuation of an X account?
He (wrongly) stated that his account could be used to make $20-30k/month by using K4ito (he could max reliably pull $10k/month bc he has no audience for that content = he won’t score well)…but I’ve been thinking about how to model the actual value…and this is what I’ve come to….
I think it’s not insane to use P/E ratios to try to value social brands.
You have divergence generally between “growth” stocks and then more established steady-state companies.
P/E ratios that are “reasonable” for growth stocks are ~25-50x
P/E ratios that are “reasonable” for established companies are ~10-20x
I would consider Runner established rather than growth (no meaningful social growth lately)…so consider he could likely pull $10k/month with low effort. Makes ~$120k/yr….meaning account is probably worth $1-2m if you can find someone dumb enough to buy that account
It gets more interesting when you look at hot up and comers (discoverable by trending/board topping on *multiple* socialfi platforms).
Think it’s not unreasonable to mark those at a 30x P/E…
Meaning you could see someone pulling in $30-40k/month (~400k/year) with an account value >$10m should they sell…
Mostly just a thought experiment, but interesting to consider
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