very interesting experiment earnings from content creation are just one part of what an account is worth imo the other part is social capital / reputation (basically the intangibles) there are tons of accounts that make $0 directly from content but could raise millions, close deals or move markets that is actually be more valuable than raw earnings imo
IcoBeast.eth🦇🔊
IcoBeast.eth🦇🔊10.8. klo 23.57
Runner (now infamously hilariously wrong about ETH) floating selling his account got me thinking…. What is the appropriate valuation of an X account? He (wrongly) stated that his account could be used to make $20-30k/month by using K4ito (he could max reliably pull $10k/month bc he has no audience for that content = he won’t score well)…but I’ve been thinking about how to model the actual value…and this is what I’ve come to…. I think it’s not insane to use P/E ratios to try to value social brands. You have divergence generally between “growth” stocks and then more established steady-state companies. P/E ratios that are “reasonable” for growth stocks are ~25-50x P/E ratios that are “reasonable” for established companies are ~10-20x I would consider Runner established rather than growth (no meaningful social growth lately)…so consider he could likely pull $10k/month with low effort. Makes ~$120k/yr….meaning account is probably worth $1-2m if you can find someone dumb enough to buy that account It gets more interesting when you look at hot up and comers (discoverable by trending/board topping on *multiple* socialfi platforms). Think it’s not unreasonable to mark those at a 30x P/E… Meaning you could see someone pulling in $30-40k/month (~400k/year) with an account value >$10m should they sell… Mostly just a thought experiment, but interesting to consider
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