Jony Ive recounts the time Steve Jobs called him vain Jony recounts the time he asked Steve Jobs to be less harsh in his critique of a piece of work. When Steve asked “why?”, Jony replied: “Well, because I care about the team.” Steve then said, as Jony puts it, “this brutally, brilliantly, insightful thing”: “No Jony, you’re just really vain. You just want people to like you. And I’m surprised at you because I thought you really held the work up as the most important—not how you believe you are perceived by other people.” Jony reflects on the remark: “I was terribly cross because I knew he was right.” Video source: @VanityFair (2014)

Watch the full @VanityFair interview with Jony Ive here: