The philosophy I’ve always had with building social apps: When someone agrees to use your app, you should consider it a miracle. Every single tap is a miracle. The moment you don’t treat each tap as scarce, you lose. Every calorie expended by a user should contribute to the health of the network or benefitting another user. Every calorie wasted on non-relevant content or single-player features will compound until the network evaporates. So be extraordinarily intentional with every surface and don’t waste a second of what users have gifted you.