Proses adopsi iklan Silicon Valley adalah: 1: Bersumpah untuk tidak pernah menjalankan iklan; 2. Ungkapkan ketidaksukaan pribadi terhadap iklan; 3. Bertemu dengan CFO/investor; 4. Jalankan iklan dan sebut saja konten
TBPN
TBPN7 Agu, 05.29
Marc Andreessen (@pmarca) on why internet ads aren’t going anywhere: “If you really want to get to a billion and then five billion people, you can’t do that with a paid offering… you need an indirect business model. Ads are the obvious one.” “If you take a principle stand against ads, you’re also taking a stand against broad access; global per-capita GDP just isn’t high enough.” “A well-targeted ad at a specifically relevant point in time is actually content; it enhances the experience.”
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