I think it’s important for your meme to be able to evolve over time (without denaturing it completely) if it wants to reach that 10B+ milestone $Pepe as a meme has infinite variations and is used in many contexts today $Mog is a good example of a meme that keeps evolving and upping their content game to stay on top $Troll is another example of successfully expanding the horizons of a meme thru content and artwork