What’s interesting about nostalgia nowadays is that it has become a part of our shared experience online. Trends from the past have always been recycled and romanticized, similar to the way people look to Rome. What’s unique is how much 90s culture still dominates the collective mindshare. And now the same thing is happening with the early internet. - Pre social media - Pre-algos - Pre–Black Mirror. Even Zoomers look back on that era with curiosity and wonder what life felt like before algos and outrage dictated everything. Who knew all it would take is a paper clip to remind us of a time when technology still felt like a positive force. Expect this trend to accelerate as AI accelerates. 2 forces at odds with each other. With Clippy as the symbol for the movement.