People vastly underestimate how deliberately and often you need to repeat a message for it to become lodged in someone’s mind. Most of the time you don’t need to create net new content. You just need to remind people of the point
Katherine Boyle
Katherine Boyle11.8. klo 04.12
The bright side of this realization is that it doesn’t take much to make a meme or message go viral. Say it over and over and over again and other people will start saying it too, with no knowledge of the original source. This is terrifying if you’re only consuming memes, but if you’re the meme maker, it’s infinite opportunity.
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