Agree with this and want to add something @OrnellaWeb3 were discussing recently “You are either a growth marketer or a brand marketer by nature” Aka some people are very data-driven & analytical by nature, and others are narrative-focused storytellers Growth-driven = talented in making sure more people SEE your brand & engage with it (testing, funnels, etc) Brand-driven = talented at making sure people LOVE your brand and stay loyal (tone, communication, associations, etc) Most projects need both, but they want these two people to be found in one person. It’s rare, and that’s why web2 companies have teams of 6+ marketing people. When I was at Maker a few years ago, we had 1 Head of Growth, 1 CMO and 1 Head of Strategy in the same team, all bringing different perspectives to the growth team. As a marketer, you can absolutely learn to do both but it will take time and practice. It’s like harmonizing the left hemisphere with the right :) As a founder, maybe think about what matters most for you right now or hire 2 people instead of one.

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