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Boop.Fun leading the way with a new launchpad on Solana.
Any profit maximizing company will launch an Ethereum L2 vs deploy on a general purpose L1:
- More customizability
- More revenue streams
- MEV capture
- Higher margins
- Solve for max execution, not consensus
TLDR: companies make more money launching L2s than as standalone L1s

5.7.2025
Robinhood had options, including launching its own chain.
So why a layer 2 on Arbitrum?
This clip might explain more than you expect 👇
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