Every part of Immutable is compounding - games: it took us 6 years to sign our first 100 games. This year, we did it in 103 days - users: Play started with 0 users last year. it's now grown to 5.6m sign ups - credibility: 6 years for our 1st multi-billion dollar partnership, another year for our 2nd, 8 months for our 3rd study the curve