Token Mill is going to be a whole new startup for us. I’m relishing the challenge because I know most people think we’re completely washed and that Trader Joe’s success was just lucky timing from a bygone era. Now we’re on a new chain in a new vertical with a new community, there will be zero excuses. If we pull it off, it’s redemption. If we don’t, my doubters will be proven right and I’ll have to eat a world of pain as I get publicly dunked on. But fuck it - it's all guts, all glory here. I'd rather live by the sword and die by the sword, and I wouldn't have it any other way.