storytelling is the ultimate compression algorithm for human attention. everything else, data, logic, tech feeds into it, but if you can’t wrap it in a compelling narrative, nobody will give a shit. people think they make decisions based on facts, but they’re mostly responding to the shape of a story, whether it’s a personal arc, a company vision, or a product pitch. if you want to accomplish anything meaningful, the story is the interface between it & the world. get that wrong & nobody will give af. get it right & you bend steel with your bare hands.